Have We Met? | THE Brand Voice Studio

"Why don't we just hire somebody who gets
us?"

G'day I'm Stu .

And I help businesses define a distinctive organizational personality - and develop unique language to reflect it.

It's mostly just myself and the ragdoll in the studio - although I'll enlist friends to collaborate on projects when a scope requires it.

My 'tool kit' has been crafted over a 30-year career bridging 5 verticals in marketing & sales leadership, multi-site retail ownership and global coach education. (yup, I'm 'old')

This studio operates with an inflammable commitment to simplicity & clarity. A pinky promise to empower your brand's stakeholders with the perfect personality for you.

We say no to sucky single page voice guides and vanilla values statements.

(fyi, they're actually as useless as air conditioning on a motorbike when it comes to voice)

And 'hell yes' to any length required to define, name and explain your thingamajigs.

Ah, now that's refreshing...

Imagine a world where your brand wrote in a bold and distinctive tone of voice?

Think about it for a sec.

No more lost sales through incongruency in your 'vibe'.

Or time consuming communication with prospects who don't fit your ICP...

You'll be sized up by potential clients without comparison to the competition, earning deeper emotional connections (brand equity) as a result.

The kind of bond that fuels only the most memorable of brands.

Thing is...

Developing an unmistakable and authentic voice isn't woo-woo, a dark art or even guesswork.

It's in the science.

And a refined process.

With a li'l smidge of art on top.

Together we'll hook up the Brand Engine* voice framework and tune your messaging any way you want. (it's your biz, remember?)

No matter if you're a spritely startup or experienced enterprise.

We'll analyze and codify your voice - then construct your brand's new writing frameworks (parameters) together as a team.

So if you want to bolster your brand (and biz) through language—give us a holler.

Stu Lierich | Brand Voice Strategist

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BOOK A FREE STRATEGY CALL

Here's why brands contact me...

01.

We want to define our brand's tone of voice.

02.

How we sound doesn't match what we're like.

03.

Our writers are not on the exact same page.

04.

We sound exactly like our competitors.

05.

We need to sharpen our brand's messaging.

In a nutshell...

What We Do. Identify & articulate voice types. Analyze, codify & document verbal identity. Brand voice creation, development & strategy. Workshop delivery. Tailored voice guidelines. Voice health 'audits'. Align voices to brand positioning. Client tone & language exercises. Messaging strategy & reviews. Website & newsletter copywriting.

Create memorable brands & strong businesses.

What We Don't Do. Eat enough vegetables. Skull drinks. Boring lectures. Count chickens. Or eggs. Split Bills. Or peas. Extra legroom. Sparkling water. Fries with that. Queue jumping. Backwards on buses. Cookie cutters. Steal, Heights. Peak hour. Smoke. Settle. Dance well. Gym.

TikTok. Sweltering weather. Surrender easy. Muddy boots.

Call the parents enough. Shortcuts.

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Introducing The Brand Engine Voice Framework.

By design or default, your brand has a voice. And every word you publish influences how customers feel about your brand.

I've crafted an objective process to analyze, identify, interpret and mirror any voice type.

(yes, including yours!)

Harnessing a skillset shaped from 30 years of marketing, sales and B2B communication - we'll use our own Brand Engine* proven voice framework to bring personality, clarity, connection and conversion to your words.

Under the hood are 9 voice primary voice types, a suite of analysis tools & in-house processes to facilitate, articulate & document your voice. All designed to help carve out a tailored strategy for implementation by your writing, content or marketing team.

No more typing trauma. When your people create from the same page, every piece of content and collateral is on brand. Saving you unnecessary editing time, tension and the frustrating freelance hiring cycle.

In case you're wondering "wtf is this exactly?" - every brand's voice is fueled by R-E-V⚙️

The three fundamental 'dials' that underpin the Brand Engine* Voice Framework.

And the gateway to making your voice just perfect.

Here's a sneaky peek...

RHYTHM

The cadence of your writing. The general flow.

Rhythm is created through intentional shifts in sentence and word length. Some write in a short, punchy fashion. While others prefer a long, flowy feel to express all their ideas. (You may be somewhere in between)

EMOTION

This is your tone. How you say things.

For example - curious, affable, empowering, cautious, complex, soothing or cheeky. Tone informs how people feel abut you. (*and is an incredibly influential dial if considered thoughtfully)

VOCABULARY

Your language choices.

What words do you use? Do they define or represent you? Could audiences recognize your brand from your words? This includes spelling preferences, terminologies and the 'reading grade' level of your content.

These ingredients are all measured, mixed and mashed before placing into a medium hot oven until baked just right. Okay already, just kidding - but they are the basis for defining, designing and developing your brand's unique verbal identity.

Exhilarating, right?