On this page I'm supposed to remind you of the costly problems you face or have likely overlooked...
And pleasantly persuade you into a package that best suits your biz.
Then boom-shack-a-lacka💥
But I won't. You're a busy-pants leader who makes sound decisions fast. (Heck, you might already feel that I'm a good fit for your brand).
So I'll break the rules and get straight to the meaty bits.
Here's how my skill set can support you...
1
Voice Finder Session
For Solo Brands and Small Businesses that are more than curious about understanding their voice and how to consistently apply it across all audience-facing content.
You get...
Content Analysis:
We'll use your published writing samples to objectively identify the brand's voice type with a combination of tools and proprietary processes (R-E-V⚙️ Framework).
Tone Workshop:
A 2 hour interactive 'brand builder' session (inc full recording) to unpack the content analysis. Together we'll explore exactly what makes you, sound like you.
*A terrific tool to align verbal identity (words, tone, grammar preferences etc) with your industry point of view, positioning and primary voice type.
Rewrite Samples:
Practical writing style suggestions based on result of the analysis & voice finder workshop.
$897AUD
2
Voice Audit
For Early Stage Businesses that wish to evaluate the alignment of their tone of voice to the overall brand positioning.
Suitable for any brand team looking to create, develop or re-evaluate the voice of their business.
Together we'll clarify your audience targeting, the problems you solve - then align them to the most effective voice (language) strategy.
An objective health check for consistency and authenticity across all your brand's key written content and audience-facing collateral.
You get...
Content Analysis & Audit:
We'll use your published writing samples to identify the brand's voice type with a combination of tools and proprietary processes (R-E-V⚙️ Framework).
Tone Workshop:
A 2 hour interactive 'brand builder' session (inc full recording) to unpack the content analysis. Together we'll explore exactly what makes you, sound like you.
We'll flesh out and identify what your brand stands for (and against), examining how these beliefs and values (POV) shape your voice and positioning.
Voice Report:
An actionable summary of your content tendencies and preferences - including writing rhythm, tone and messaging across your online ecosystem.
Your voice mapped on the Brand Engine* Primary Voice Type Matrix.
Quick access suggestions to ensure your whole team can produce written content, 'on brand' and 'in voice' every single time.
$1697AUD
3
Voice Style Guidelines
For All Brands that actively manage a team OR outsource their copy and content writing requirements...
Includes everything contained in the Voice Finder & Voice Audit packages - plus a tailored voice style guide document.
It's a fully documented training guide for all your writing contributors. A golden ticket to reduce editing passes, improve team onboarding AND ensure all content is 'on brand' and 'in voice' 100% of the time.
You get...
In Depth Content Analysis & Audit:
A detailed voice breakdown of your brand's writing style & tendencies. Delivered via a combination of tools and our proprietary R-E-V⚙️ voice analysis system.
Tone Workshop:
A 2 hour interactive 'brand builder' session (inc full recording) to unpack the content analysis. Together we'll explore exactly what makes you, sound like you.
Brand Engine Voice Style Guide:
A bespoke, comprehensive document to ensure your voice is replicated 100% consistently across all audience-facing content.
Optional Document Inclusions...
Brand Overview:
Induction to organizational values, visions, and history.
Audience:
An overview of your target market & ideal customers relative to existing brand positioning.
Biography:
Historical facts to keep your messaging narrative straight & on point, every time.
Content Examples:
Written samples of 'on brand' work to emulate. Including Do's & Don'ts.
Lexicon/Glossary:
The organizational language of your brand, including the unique nuances that make you, you.
Handover:
A personalized demonstration of how to use your new tools and verbal SOP document. You'll then have everything you need to write 'in voice' every time - and onboard creative staff or new agencies to your brand.
Service Add-Ons:
Writer Onboarding Program to train writers in the brand voice, processes, programs and communications
Writer Rubric feedback and evaluation tool for improving writing efficiency and alignment to voice. A key add on to assist writer coaching and skill development.
(*maybe, just maybe you want a super simple voice guide without all the glossy bits? Coolio. I'll create one that best suits YOUR unique requirements. Just tap the button below to let me know what you're thinkin'. I can ship you a proposal that covers only what's important to your brand.)
From $2897AUD
Prefer to chat about it
first?
Then follow the magic golden arrow...
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Note: I work with a limited number of clients to provide premium service. I also offer 75-minute strategy calls for $219AUD. I generally need 3-4 weeks lead time to book projects into my calendar - please reach out even if it’s “too soon” because it probably isn’t.
Book a call now to secure your preferred dates and timelines.
Custom scope requests & retainer engagements POA.
STEP 01
Check the calendar dates below to book a complimentary 30 minute strategy and info call.
A stellar way to explain how our services are delivered and gain an understanding of what you're looking to achieve with your brand's voice, narrative or positioning.
A no-brainer time-only investment if you're unsure how the value of 'voice' applies your business or vertical.
STEP 02
We’ll catch up on a Google Meet video call.
You’ll share your business status, growth goals and current brand messaging and communication challenges.
And I’ll toss up possible solutions that you can implement right away. No *selling ever. I promise. (*that's gross)
Bring a notepad and all your best questions!
STEP 03
If, and only if you’re super stoked about the ideas I present (and obstacles we can overcome together), we’ll tease out any
possible next steps about moving forward.
Or, we could just chit-chat about our all time favoritest movies.
I'll leave it up to you.
(*mine's a toss up between Back to the Future and Ghostbusters)
Snatch your 30min call here
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Words make the world go 'round...
And it's time to make yours, yours.
We say 'hell no' to vague, tick-the-box brand voice guides that don't reflect the businesses they represent.
And yes to businesses that pledge to express their personality through bold and distinctive writing.
Hey, I talk about voice guides A LOT.
But let's be clear...
I'm not referring to 'brand guides' that focus only on visual assets such as logo placement, color palette, graphics, formatting and typography.
We ain't those guys.
We champion the most overlooked ingredient for delivering a truly memorable (and differentiated) brand experience.
The words.
Brand Engine* voice guides include all the parameters for how a brand's written content and copy will be conveyed.
They clarify how all audience-facing communication should sound to prospects and customers.
When a business can identify its voice type, (and express the words to reflect it) - they win.
We'll help you win by finding and shaping your voice.
Then define it in a way that’s helpful and practical, by bringing it to life in your organization with guidelines, workshops and messaging exercises.
We'll do whatever it takes to ensure your home page to the fine print (and everything in between) remains on brand and in your unique voice.
Be assured, our time together won't be governed by how I feel.
Or guesswork.
We operate with a 100% objective process designed to document your voice type, removing ambiguity from how it will be interpreted by your content team.
Our client projects are mostly facilitated by questionnaires, written and practical exercises, plus live workshops.
All enabled via email, phone, private messages, shared document platforms, video calling and asynchronous video messages,
Ready to talk?
YOU'VE GOT MY NUMBER, CALL ME MAYBE?
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